1. Target Market Research

Connex provides market research services that are specific to your product. We compile data on the product category across channels, analyze the data and create a report detailing competitive price position and assortment variation across relevant retailers and geographies. The data is invaluable in positioning your product to compete at the buyer meetings and on the shelf. 

2. Gap Analysis / Line Extensions

Want to expand your existing line but need guidance on direction as to new ingredients, additional flavors, added claims, package size, etc. Let Connex help you craft a Line Extension strategy that relies on market insights to find available white space in the market via a detailed gap analysis. 

3. Sell Sheets & Brand Decks

The tools of selling are criitcal to the process with brokers, buyers and tradeshow prospects. Sharp, crisp design and compelling messaging of your brand story are the keys to breakthrough and create a receptive audience. Connex builds sell sheets that cleanly present your products with headlines, story, specs and photography.